I am scared: I am starting to like Facebook, and Mark Zuckerberg again. I completely agree with the approach of the likeness and the political correctnes: In order to be trust, you must be understood! That is true for me as well.
I think you could eventually offend people if you always tell the truth and if you always try to be understood. But that is the price to pay to be trusted. Once you gain trust, you got it. And Facebook in order to survive the next 15 years will need more trust that ever.